Our missions, values and commitments Our Manifesto
18 May 2021
La Nouvelle is a brand of lingerie, swimwear, homewear and women’s sportswear,
that is both comfortable and timeless.
Created by women, for women, it is a brand with a mission, with its own unique style,
and with certain values it wishes to pass on, as well as specific brand commitments.
Our designs help women on their journey of self-discovery and self-acceptance.
Thanks to the compassion and kindness conveyed by La Nouvelle, and the utmost respect it has for women,
it represents a sacred feminine that is full of confidence.
Our style is retro-chic, free-spirited, stylish and confident.
Underwear that does not shy away from the spotlight, and likes to be on show. A brand that stands out, thanks to the signature lurex detail that features on its designs.
A timeless and sustainable wardrobe that stands the test of time. La Nouvelle’s collections, old and new, can be mixed and matched, so you can create your own beautiful combinations.
La Nouvelle is honest lingerie, without artifice, that reveals women’s natural beauty, their True beauty!
It is second skin lingerie, that hugs our curves and leaves our body free to express itself.
A distinctive brand, that unites the women who wear it #LaNouvelleCrew.
La Nouvelle is a team of women who are committed to the brand’s values.
Intergenerational, unifying values that are passed on from mother to daughter, from grandmother to granddaughter.
It’s also about learning how to take care of yourself, inside and out.
To bring our customers a timeless and sustainable wardrobe that stands the test of time, with pieces that complement each other, from one collection to the next.
At La Nouvelle, you will find eco-friendly materials, and carefully controlled production methods.
We strive to be part of an ethical approach to fashion, that is mindful of the issues and challenges of our time.