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News

La Nouvelle is 10 years old!

This autumn, our designer lingerie brand celebrates ten years of existence with an exclusive collection inspired by its heritage and its commitment to comfortable, sustainable fashion. La Nouvelle is 10 years old!

This autumn, our designer lingerie brand celebrates ten years of existence with an exclusive collection inspired by its her...
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Mirasol: “Look at the sun”

For this new Autumn-Winter 2025 chapter, the La Nouvelle woman is showing off the Spanish colours: dramatic, sensual, wild and free! Mirasol: “Look at the sun”

This season, winter is set to be scorching hot -things are heating up!Mirasol is an ode to strong, vibrant, fighting and pa...
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The Aquarius swimwear collection - PE 2024

Summer, with its promise of sunlight and freedom, is almost upon us. Only a few more weeks to go! The Aquarius swimwear collection - PE 2024

For a summer of beauty, La Nouvelle has imagined Aquarius, a luminous swimwear collection that conjures up warm days and th...
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Interview with Laura, La Nouvelle store manager

You might already appreciate her smile and kindness. Laura is the manager of the La Nouvelle store in Marseille and advises customers with gentleness and passion. Let us meet her. Interview with Laura, La Nouvelle store manager

Laura, how long have you been on the La Nouvelle team and what do you do? I have been in charge of the Marseille store in ...
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New La Nouvelle x Jonsen capsule

Once again this year, La Nouvelle is partnering with Jonsen Island for a new 100% Marseille collaboration imagined by the two designers Alix de Moussac and Thomas Cantoni. A limited-edition capsule for a deliciously warm summer! New La Nouvelle x Jonsen capsule

Once again this year, La Nouvelle is partnering with Jonsen Island for a new 100% Marseille collaboration imagined by the ...
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La Nouvelle is expanding its Heritage collection

Our Heritage line is back for Spring/Summer 2024, with new designs and a swimwear line La Nouvelle is expanding its Heritage collection

Last season, customers were very enthusiastic about our Heritage collection, an exclusive line of top-of-the range lingerie...
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Marie de Buttet, a Marseille artist at heart

Marie de Buttet inspired us to create the spring window design of the La Nouvelle store. Marie de Buttet, a Marseille artist at heart

We came across her artistic work many months ago in the streets of the 7th arrondissement of Marseille, through her collage...
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