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The Aquarius swimwear collection - PE 2024

Summer, with its promise of sunlight and freedom, is almost upon us. Only a few more weeks to go! The Aquarius swimwear collection - PE 2024

For a summer of beauty, La Nouvelle has imagined Aquarius, a luminous swimwear collection that conjures up warm days and th...
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Interview with Laura, La Nouvelle store manager

You might already appreciate her smile and kindness. Laura is the manager of the La Nouvelle store in Marseille and advises customers with gentleness and passion. Let us meet her. Interview with Laura, La Nouvelle store manager

Laura, how long have you been on the La Nouvelle team and what do you do? I have been in charge of the Marseille store in ...
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New La Nouvelle x Jonsen capsule

Once again this year, La Nouvelle is partnering with Jonsen Island for a new 100% Marseille collaboration imagined by the two designers Alix de Moussac and Thomas Cantoni. A limited-edition capsule for a deliciously warm summer! New La Nouvelle x Jonsen capsule

Once again this year, La Nouvelle is partnering with Jonsen Island for a new 100% Marseille collaboration imagined by the ...
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La Nouvelle is expanding its Heritage collection

Our Heritage line is back for Spring/Summer 2024, with new designs and a swimwear line La Nouvelle is expanding its Heritage collection

Last season, customers were very enthusiastic about our Heritage collection, an exclusive line of top-of-the range lingerie...
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Marie de Buttet, a Marseille artist at heart

Marie de Buttet inspired us to create the spring window design of the La Nouvelle store. Marie de Buttet, a Marseille artist at heart

We came across her artistic work many months ago in the streets of the 7th arrondissement of Marseille, through her collage...
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The four keys to a sustainable wardrobe

A responsible lingerie to keep through the years The four keys to a sustainable wardrobe

From the outset, we have been committed to offering our customers more responsible fashion. That is why we are keen to mini...
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Kind materials: sustainability is a key feature of our creations

Kind materials: sustainability is a key feature of our creations

La Nouvelle was born of the desire to create lingerie that is as comfortable and light as second skin, to celebrate the nat...
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