Our Story

La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.

The forerunner of the “slow bra” movement, La Nouvelle offers a more comfortable, “slower” way to wear a bra. Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie.

In addition to the comfort it offers, La Nouvelle lingerie is also very much a fashion accessory, thanks to its signature detail – the gold, silver or coloured lurex strap that unashamedly reveals itself. This is underwear that doesn’t shy away from the spotlight.


La Nouvelle lingerie: Elegant and comfortable lingerie

Lingerie Elegant, comfortable and responsible lingerie for all women

La Nouvelle is a lingerie brand designed by women for women. Our priority is to celebrate womanhood by imagining comfortable and elegant lingerie that allows every woman, whatever her body shape, to feel beautiful and at ease in her body, at every moment of her life. That is why we have created a lingerie collection that celebrates your natural beauty. Our collection of women's bodysuits, halfway between garments and underwear, completes our range and lets you play with the fashion of visible underwear. And because we believe in handing things down to younger generations, we have also designed a Kids and Teens collection to accompany young girls and teens on their way to womanhood. Lastly, we also have something for the summer (or your holidays in the sun in all seasons), with a swimwear collection for women and children, and for your sporting activities with a sportswear line. All our pieces are designed for comfort, using high-quality materials that are soft on the skin and environmentally friendly. An essential commitment made from the very beginning of our Story.

Pieces that enhance all body shapes

La Nouvelle refuses to standardise bodies and has designed its items to celebrate all body shapes.

Underwired and non-wired bras, triangle bras, comfort bras, bandeau bras or camisoles, our range of tops adapts to your desires and enhances all busts, from the smallest to the most generous. As for our collection of underwear bottoms, you are bound to find the briefs that are just right for you: high-rise or thong, cutaway or full coverage. They will even be with you through your period with our collection of period panties. Available in a range of colourways including timeless black, white, pink and beige, as well as a variety of prints, all our products can be worn together or separately, and are available in all sizes, from 1 to 4 and sometimes even up to 5.

Our commitments

La Nouvelle is renowned for its artisan know-how in the design and manufacture of refined, long-lasting underwear that enhances the body while protecting the environment and people. All our pieces, with their original designs and unique colours, are made from high-quality, hard-wearing fabrics with Oeko-Tex certification and recycled lace. Every season, we produce your items in just the right quantities to avoid overstocking and encourage more responsible shopping.

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