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Our Story

La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.

The forerunner of the “slow bra” movement, La Nouvelle offers a more comfortable, “slower” way to wear a bra. Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie.

In addition to the comfort it offers, La Nouvelle lingerie is also very much a fashion accessory, thanks to its signature detail – the gold, silver or coloured lurex strap that unashamedly reveals itself. This is underwear that doesn’t shy away from the spotlight.


La Nouvelle lingerie: Elegant and comfortable lingerie

La Nouvelle, comfortable lingerie for natural, free-spirited and liberated femininity

Much more than just underwear, the designs created by our women’s lingerie brand, La Nouvelle, reflect our values, in giving all women the opportunity to express themselves and find self-affirmation, through a resolutely free-spirited, chic style that is also ultra-elegant.

This is the essence of La Nouvelle, a unique lingerie brand designed by women, for women. Across our high-end lingerie, swimwear, underwear, homewear and women’s sportswear collections, we offer a wide range of timeless designs, which promote comfort above all.

Why choose our women’s lingerie brand, La Nouvelle?

From lingerie sets to swimsuits, leggings and socks... Whether you’re looking for underwear or a yoga outfit, La Nouvelle offers authentic designs and clothing that you’ll be proud to wear and that you’ll feel confident in, like a piece of jewellery that enhances your femininity.

Our underwear has become a must-have fashion accessory. Our pieces are designed and made to be the perfect fit for your body, whatever your body type and shape, offering you tailor-made comfort that accentuates every aspect of your femininity.

Whether it’s our vintage, retro, chic or glamorous designs, or you’re feeling a decidedly modern, rock chick or offbeat vibe, you’ll feel comfortable and confident wearing our range of lingerie, swimwear and homewear, which can be worn either under clothing or layered, to suit your mood and your taste.

With lingerie brand La Nouvelle, it’s the woman’s turn to assert herself, as she expresses herself in clothing that makes her feel comfortable and reassured, offering her well-being and elegance, while enhancing her natural beauty.

What style of women’s lingerie from the La Nouvelle brand will best show off my body shape?

Comfort bras, briefs, strapless bras, camisoles, shorties, Brazilian-style briefs, nighties, bra and briefs sets, thongs, bodies... With La Nouvelle, you’ll be spoilt for choice when it comes to finding something to suit your style, preferences and body shape, or if you just feel like mixing things up a bit and wearing underwear that enhances your figure.

Are you looking for a lingerie set without underwiring that gives you more comfort and freedom, a vintage body with slim gold removable straps, a nice mix & match top that lets you break the rules a little and show off your sensual hips?

Whatever your mood, body shape or preferred style of lingerie, you’ll always find a design to suit you within the La Nouvelle product range.

How do I choose my perfect La Nouvelle swimwear?

No more the lacklustre swimsuit of old that makes you feel restricted and uncomfortable! With La Nouvelle, all women can discover something different and something better – swimwear that is not only on-trend, but also complements your natural beauty perfectly, and helps you feel good in body and mind.

Free yourself from the shackles of rules and preconceptions! Dare to add a touch of elegance, and transform your swimming or sunbathing session into a moment of relaxation and well-being, as you sport swimwear that combines the sensuality of a unique lingerie set with the practical and comfortable benefits of a swimsuit.

From swim shorties to one-piece swimsuits, the latest on-trend bikinis, thongs, strapless bikinis and bikini tops... As well as designing a wide variety of colourful, sensual and glamorous swimwear, La Nouvelle most importantly helps women to enhance their femininity. We create swimwear that is made to be on show, and that perfectly complements your natural beauty and elegance.

Our pieces have an understated, inspired elegance to them, so you can enjoy wearing our designs by the swimming pool, on the warm sand of a beach, or as you relax on your sun lounger.

Where can I find Made in France products created by the lingerie brand, La Nouvelle?

As well as being able to buy your La Nouvelle lingerie on our fabulous online store, we also invite you to come and discover our brand in stores throughout France and abroad.

Paris, Nantes, Bordeaux, Sète, Geneva, Herentals, Bilbao, Hamburg... These are just some of the many destinations where you can find our retail outlets. You can, of course, also remain in the comfort of your living room and stroll through the aisles of our online store from your computer or device, as you make your selection from our range of women’s lingerie, whether that’s from our new collection or from our range of timeless sets by La Nouvelle.

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