« With Joan, we’ve reinvented the classic underwire bra by infusing it with La Nouvelle’s signature style. It features, of course, our iconic gold strap, paired with a delicate elastic band with scalloped edges to flatter the décolletage.

Its balconette cut beautifully accentuates the bust.

And since La Nouvelle never compromises on comfort, even with underwire, we’ve paid special attention to the details : fully adjustable straps and a back closure.

Joan is a precious must-have, perfect for peeking out from under a sweater this winter.

It’s the collection’s new underwire style, and we’re all very proud of it! »

Natacha, collection manager at La Nouvelle.