Focus on... Georgia Bra

Our iconic Georgia bra was born in 2008, brought to life by the hand of Alix de Moussac with a simple vision: to create a wire-free bra that perfectly balances comfort and style. The concept was to offer lingerie that adapts to every skin tone, every curve, and every personal story.

Alix envisioned Georgia as a true "second skin." With no adjustments or clasps, it slips on in a single, effortless motion. It is a bra designed to be barely noticeable yet it features a signature detail: straps and a neckline accented with gold Lurex, which has become the hallmark of La Nouvelle. These are undergarments meant to be seen, subtly peeking out from beneath an outfit like a piece of jewelry.

Season after season, our design team has reimagined the Georgia bra, experimenting with delicate lace or second-skin fabrics, and a palette ranging from vibrant, bold colors to various nude tones. It is a bra crafted for every style and every occasion.

Today, Georgia has become a staple of the La Nouvelle collection an iconic piece designed for anyone who wants to feel beautiful and free, without ever having to compromise between comfort and femininity.

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Brassière Georgia Brassière Georgia
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Brassière Georgia

Soft Fuchsia
€61.00

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Brassière Georgia Brassière Georgia
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Brassière Georgia

Bubble Gum Lace
€61.00

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Brassière Georgia Brassière Georgia
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Brassière Georgia

Burgundy Mesh
€61.00

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Brassière Georgia Brassière Georgia
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Brassière Georgia

Wild Orange
€61.00

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Brassière Georgia Bi Matières Brassière Georgia Bi Matières
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Brassière Georgia Bi Matières Brassière Georgia Bi Matières
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Brassière Georgia Brassière Georgia
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Brassière Georgia

Black Chess
€61.00

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Brassière Georgia Mousses... Brassière Georgia Mousses...
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Brassière Georgia Mousses... Brassière Georgia Mousses...
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Brassière Georgia Mousses Amovibles

Navy Lace Navy Velvet
€65.00

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Brassière Georgia Brassière Georgia
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Brassière Georgia

Wild Green
€61.00

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  • Out-of-Stock
Brassière Georgia Mousses... Brassière Georgia Mousses...
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Brassière Georgia Brassière Georgia
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Brassière Georgia

Butter Lace
€61.00

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Brassière Georgia Mousses... Brassière Georgia Mousses...
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Brassière Haute Georgia Brassière Haute Georgia
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€65.00

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Brassière Haute Georgia Brassière Haute Georgia
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€65.00

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Blush Lace
€70.00
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Vanilla
€61.00

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Brassière Georgia Brassière Georgia
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€61.00

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Brassière Georgia Brassière Georgia
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€61.00

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Brassière Georgia Brassière Georgia
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€61.00

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Chocolat
€61.00

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Brassière Georgia Brassière Georgia
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€61.00

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Brassière Georgia Elastique... Brassière Georgia Elastique...
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Brassière Georgia Elastique... Brassière Georgia Elastique...
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Brassière Georgia Elastique... Brassière Georgia Elastique...
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