Pink October: Get involved with us & discover the exclusive Be.cause x La Nouvelle set at a very gentle price. 100% of proceeds go to the association
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Our Story

La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.

The forerunner of the “slow bra” movement, La Nouvelle offers a more comfortable, “slower” way to wear a bra. Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie.

In addition to the comfort it offers, La Nouvelle lingerie is also very much a fashion accessory, thanks to its signature detail – the gold, silver or coloured lurex strap that unashamedly reveals itself. This is underwear that doesn’t shy away from the spotlight.

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join us: @lingerielanouvelle #lanouvellecrew

  • Black Lace 🖤✨ Imaginer le noir autrement : une dentelle aux jeux de matières, éclairée de lurex doré. Dentelle : 78 % polyamide dont 47 % recyclé & 22 % élasthanne dont 13 % recyclé. Tissu opaque : 87 % polyamide & 13 % recyclé. Tissu certifié Oeko-Tex qui garantit l’absence de produits toxiques pour la peau et l’environnement. 🌱 🇬🇧 Black Lace 🖤✨ Reimagining black: lace playing with textures, illuminated by golden Lurex. Lace: 78% polyamide, including 47% recycled, and 22% elastane, including 13% recycled. Opaque fabric: 87% polyamide and 13% recycled elastane. Oeko-Tex certified fabric, guaranteeing the absence of harmful substances for both the skin and the environment. 🌱
  • BODY ARETHA 🤍✨ Dentelle, tulle, lurex doré : trois signatures pour un body qui joue avec les matières et la lumière. Dentelle : 84% Polyamide & 16 % Élasthanne. Plumetis : 80 % Polyamide & 20 % Élasthanne. Tissu certifié Oeko-Tex qui garantit l’absence de produits toxiques pour la peau et l’environnement. 🌱 🇬🇧 BODY ARETHA 🤍✨ Lace, tulle and golden Lurex: three signature details come together in a bodysuit that plays with textures and light. Lace: 84% Polyamide & 16% Elastane. Plumetis tulle: 80% Polyamide & 20% Elastane. Oeko-Tex certified fabric, ensuring the absence of harmful substances for the skin and the environment. 🌱
  • NEW / SOUTIEN-GORGE JOAN ✨ De l’allure, sans en faire trop ! Une forme corbeille qui souligne le décolleté, un maintien confortable et une féminité naturellement affirmée. 🇬🇧 NEW / JOAN BRA ✨ Effortless style, without overdoing it! A balconette shape that enhances the neckline, comfortable support, and a naturally confident femininity.
  • INSPO 🔵🦢 Entre ciel et songe, le bleu devient infini et les cygnes semblent venus d’ailleurs. Un univers suspendu, où le réel se trouble et où la liberté commence par l’imagination. 🇬🇧 INSPO 🔵🦢 Between sky and dream, blue becomes infinite and swans seem to come from another world. A world suspended between realities, where the lines blur and freedom begins with imagination.
  • LA CLÉ DES RÊVES 🔑 Qu’il est doux de rêver… Cette saison, la clé des rêves s’invite en bijou sur notre lingerie et ouvre la porte à l’imaginaire, comme sur notre brassière Marion. 🇬🇧 THE KEY TO DREAMS 🔑 How sweet it is to dream… This season, the key to dreams appears as a jewel on our lingerie, opening the door to imagination, as seen on our Marion bralette.
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