Our Story

La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.

The forerunner of the “slow bra” movement, La Nouvelle offers a more comfortable, “slower” way to wear a bra. Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie.

In addition to the comfort it offers, La Nouvelle lingerie is also very much a fashion accessory, thanks to its signature detail – the gold, silver or coloured lurex strap that unashamedly reveals itself. This is underwear that doesn’t shy away from the spotlight.

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  • Blush Lurex ✨ Une nuance poudrée et la lumière d’un tissu délicatement incrusté de lurex. 78% Polyamide, 9% Élasthanne, 13% Lurex. Tissu certifié Oeko-Tex qui garantit l’absence de produits toxiques pour la peau et l’environnement.🌱 🇬🇧 Blush Lurex ✨ A powdery shade, illuminated by a fabric delicately woven with lurex. 78% Polyamide, 9% Elastane, 13% Lurex Oeko-Tex certified fabric, ensuring the absence of harmful substances for the skin and the environment.🌱
  • Black & Gold 🖤✨ Une allure libre, un confort absolu et cette signature dorée qui ne ressemble à aucune autre. 🇬🇧 Black & Gold 🖤✨ A free-spirited look, absolute comfort, and a signature golden touch like no other.
  • Le vestiaire révèle toutes les féminités ! Parce- que la beauté ne se décline pas en une seule nuance ! 🇬🇧 The Timeless Wardrobe celebrates every expression of femininity! Because beauty does not come in just one shade.
  • Le vestiaire Intemporel. NEW IN : Chocolat 🤎 Un marron profond et délicat, illuminé de touches en lurex. Le confort d’une seconde peau, le style sans compromis. 🇬🇧 Timeless wardrobe. NEW IN · Chocolat 🤎 A deep and delicate brown, illuminated by touches of lurex. The comfort of a second skin, style without compromise.
  • Des modèles iconiques, un vestiaire durable créé pour accompagner chaque femme du Club La Nouvelle. 🇬🇧 Iconic styles, a lasting wardrobe created to accompany every woman of the La Nouvelle Club.
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